Production Printing: The Future is Inkjet

High-speed digital inkjet devices have torn up the rulebook for production printing. How will the industry respond?

Printing continues to play a key role in a number of industries, ranging from healthcare and education to banking and insurance. Despite the rise of digital media, paper continues to enjoy a great deal of authority. Many people prefer to read a book they can hold and experience with multiple senses, and the same is true for communications materials. Even the digital natives are more responsive to paper than digital stimuli, so printing will form part of many companies’ communications strategies for the foreseeable future.

What really sets inkjet apart from its rivals is the flexibility it offers. Digital printers are typically used for low-volume work, because once production reaches a certain level it can be incredibly expensive to keep printing. But inkjet has overcome this limitation, bringing the benefits of digital technology to high-volume as well as low-volume jobs.

That means efficiency and advanced personalisation options, which enables companies to affordably produce runs of varying lengths. This ability to adapt and meet changes in demand provides a serious competitive advantage in today’s volatile markets.

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