What is clear is that the production print landscape has rapidly shifted as inkjet disrupts the market. For offset customers, inkjet is an opportunity to answer changing customer demands for quicker turnaround times, shorter job lengths, and personalisation of marketing materials.
The print industry has talked about the future of print being inkjet for many years now. This message is communicated so frequently that we question whether it originated from customers looking for advancements in technology, or from manufacturers pushing a market message.
As several industry publishers and respected research institutes corroborate the trend towards professional production inkjet, it is important to understand this trend and why it is occurring. We can do this by sharing knowledge and learning about the challenges and opportunities that exist within our industry from experts. By gaining an understanding, we can begin to realise the impact of inkjet on the market and customer applications.
Download our whitepaper and gain more insight into the promise of inkjet and how it is revolutionising the production printing industry.